Google Ads

In today’s competitive digital landscape, mastering Google Ads is crucial for businesses and marketing professionals to drive targeted traffic, increase conversions, and achieve measurable growth. Golden-Meadow’s Google Ads Fundamentals course is designed to empower learners with the skills they need to run effective advertising campaigns. This , beginner-friendly course provides a comprehensive introduction to the world of pay-per-click (PPC) advertising.

Introduction to Google Ads

Google Ads is a powerful online advertising platform that allows businesses to create and display ads on Google search results, YouTube, and partner websites. With the right strategies, it enables you to connect with potential customers at the perfect moment when they’re searching for products or services.

Skills You Will Learn

1. PPC Advertising Basics: Understand how pay-per-click advertising works.
2. Campaign Creation: Learn how to set up and manage ad campaigns effectively.
3. Keyword Research: Discover how to identify and target the right keywords.
4. Ad Copywriting: Create compelling ads that drive clicks and conversions.
5. Budget Management: Optimize ad spend for maximum ROI.
6. Performance Tracking: Use analytics tools to measure and improve campaign success.

Who Should Learn This Course?

This course is ideal for:

• Digital Marketing Enthusiasts: Expand your skill set with PPC expertise.
• Business Owners: Learn to attract more customers online.
• Students and Fresh Graduates: Build a strong foundation in digital advertising.
• Marketing Professionals: Upgrade your knowledge and career opportunities.

What You Will Learn

Golden-Meadow’s Google Ads Fundamentals course includes:

1. Introduction to Google Ads: The basics and importance of online advertising.
2. Setting Up Campaigns: Step-by-step guidance on creating ad campaigns.
3. Keyword Research Techniques: Learn tools and strategies to target the right audience.
4. Writing Effective Ad Copy: Craft headlines and descriptions that convert.
5. Ad Extensions: Understand how to enhance your ads with additional features.
6. Budgeting and Bidding Strategies: Optimize bids for cost-effective campaigns.
7. Analyzing Campaign Performance: Use Google Analytics to track and improve results.

Get a Completion Certificate

Earn a professional certificate upon completing the course. This certificate validates your knowledge of Google Ads, boosting your resume and increasing your credibility in the field of digital marketing.

Why You Should Learn Google Ads

1. Targeted Advertising: Reach the right audience at the right time.
2. High ROI Potential: Use precise metrics to optimize ad spend.
3. Career Advancement: Google Ads expertise is in demand across industries.
4. Hands-On Skills: Gain practical knowledge to apply directly to campaigns.

Career Opportunities

Google Ads skills can open doors to roles such as:

• PPC Specialist
• Digital Marketing Executive
• Ad Campaign Manager
• SEO and SEM Specialist

Salary and Hiring Companies
In India, Google Ads professionals earn between ₹4,00,000 and ₹10,00,000 annually. With experience, salaries can rise to ₹15,00,000 or more. Leading employers like Amazon, Flipkart, Google, Infosys, and TCS regularly seek candidates with expertise in online advertising.

About the Course

Golden-Meadow’s Google Ads Fundamentals course offers:

• Expert Instruction: Learn from seasoned professionals.
• Flexible Learning: Complete lessons at your own pace.
• Practical Application: Real-world case studies and exercises.