Pay Per Click – PPC Foundations

Golden Meadow’s Pay Per Click (PPC) Course offers a solid foundation for mastering the strategies and tools needed to excel in paid search advertising. With a focus on industry best practices, this course empowers you to create high-performing PPC campaigns that deliver measurable results.

Skills You’ll Learn

• Fundamentals of PPC advertising
• Keyword research and targeting
• Campaign structure and optimization
• Ad copywriting for higher click-through rates (CTR)
• Budget management and bid strategies
• Performance analysis using Google Ads and other tools

Who Should Learn This Course

This course is ideal for:

• Digital marketers looking to specialize in paid search
• Entrepreneurs aiming to promote their businesses effectively online
• Fresh graduates exploring career opportunities in PPC advertising
• Marketing professionals seeking to enhance their skill sets

What You’ll Learn

By completing this course, you will gain:

• A comprehensive understanding of PPC principles
• Proficiency in setting up and managing Google Ads campaigns
• Expertise in optimizing ad performance for better ROI
• Skills to analyze and report campaign performance effectively

Completion Certificate Benefits

Golden Meadow’s PPC Certificate provides:

• Recognition of your expertise in PPC advertising
• A professional edge in the job market
• Enhanced credibility with employers and clients
• Proof of your commitment to continuous learning

Why You Should Learn PPC Advertising

PPC is one of the most cost-effective ways to drive targeted traffic to your website. Here’s why learning PPC is crucial:

• High Demand: Businesses of all sizes invest heavily in PPC advertising.
• Rapid Results: Unlike organic strategies, PPC delivers immediate visibility.
• Career Growth: Specialized skills in PPC open doors to lucrative opportunities.

Career Opportunities

Mastering PPC unlocks a range of exciting career paths:

• PPC Specialist: Average salary: ₹4-8 LPA
• Digital Marketing Analyst: Average salary: ₹6-10 LPA
• Search Engine Marketing (SEM) Manager: Average salary: ₹8-15 LPA
• Ad Campaign Manager: Average salary: ₹5-12 LPA

Top hiring companies include:

• Google
• Zomato
• Amazon India
• Infosys
• TCS

About the Course

Golden Meadow’s PPC Course is designed with industry-relevant content and practical insights. Highlights include:

• Engaging video tutorials
• Real-world projects and case studies
• Lifetime access to course materials
• Comprehensive support from industry experts